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News: Buy, Sell or Hold: Google Inc.

Occurred: 11/23/2008

When – on August 22, 1851 – schooner-yacht America defeated 15 other yachts representing the Royal Yacht Squadron, racing around the Isle of Wight in England to win the renamed “America’s Cup,” Queen Victoria asked who was second. The famous answer was: "Ah, Your Majesty, there is no second." Similarly, in the search-engine category, Google Inc. (Nasdaq: GOOG), has run away with the trophy, leaving its competitors so far behind that they’re actually still over the horizon. Today, Google controls at least 60% of the search activity on the Internet, eclipsing all its rivals, most notably, Yahoo! Inc. (Nasdaq: YHOO), whose market share hovers around 20%. And in an even more important landmark: Since the middle of the year, Google has finally been topping content-heavy Yahoo. In fact, October traffic data released by comScore Inc. (Nasdaq: SCOR) showed Google growing to 147 million visitors, an advance of 12%, over the past year, versus only 6% growth for Yahoo. Google, with the increased ability to meet the new information needs of the public, is clearly gaining momentum. Can you live through a single day without Googling? Probably not.

Reference/Source: http://www.moneymorning.com/2008/11/24/buy-sell-or-hold-google-inc/

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